Quebec Talent Abroad
Showcased UdeM alumni in New York City through personal and professional stories.
Alumni Storytelling
Universite de Montreal Alumni Interview Series
As part of Quebec Meets NYC, I collaborated with Universite de Montreal to highlight the impact of alumni living and working in New York City.
The series showcased Quebec talent abroad through personal stories, career journeys, and the international reach of UdeM graduates.
I developed a video interview format featuring UdeM alumni based in NYC, focusing on their path from Quebec to New York and the role their education played in their journey.
The content connected education, professional growth, and Quebec's presence in New York across social platforms and long-form storytelling.
Format
Built for platform-specific storytelling.
EN/FR
Bilingual alumni storytelling for Quebec and New York audiences.
Short
Short previews adapted for LinkedIn and social media.
Long
Full interviews created for YouTube and deeper alumni stories.
Content Strategy
One series, multiple audiences.
The series was designed to live across multiple platforms, with each format adapted to the audience and platform behavior.
- Full interviews published on YouTube.
- Short previews adapted for LinkedIn and social media.
- Captions written to highlight alumni impact and Quebec visibility.
- Calls to action created to support alumni engagement.
Impact
Institutional storytelling with a human center.
Alumni Connection
Strengthened links between Quebec institutions and their international alumni community.
Reusable Content
Created content for social media, alumni communications, and institutional storytelling.
My Role
I led the content creation process.
Interview concept and structure
Guest coordination
Video production and editing
Bilingual copywriting
Platform adaptation
Social media distribution strategy