Product Development
Created and launched beginner-to-intermediate sewing pattern products.
Founder Project
Paulinessence Sewing Patterns Brand
Paulinessence is the sewing pattern brand I founded to make fashion more accessible through digital products, education, and community-driven content.
What started as a personal passion for sewing evolved into a growing online business combining product development, content creation, and digital strategy.
The goal of Paulinessence is to help people create their own clothing through simple, well-designed sewing patterns and accessible instructions.
Through the brand, I connected creativity, technical skills, e-commerce, and entrepreneurship.
Growth
A creative brand built through content and digital products.
500%
Year-over-year sales growth.
800%
Growth in social media audience.
8-10
Digital sewing pattern product launches.
Product & Content
Education, inspiration, and conversion.
I built the brand around accessible sewing patterns, instruction guides, tutorials, and content that helped users feel capable and inspired.
- Created digital sewing patterns in English and French.
- Developed instruction guides, tutorials, and educational content.
- Managed website experience with attention to SEO and conversion.
- Used influencer and UGC collaborations to grow reach and trust.
Business Strategy
Founder work across the full digital business.
Content Strategy
Developed tutorials, tips, and behind-the-scenes content to educate and inspire.
Website Management
Built and managed the e-commerce experience with SEO and user experience in mind.
My Role
I led all aspects of the brand.
Product design and development
Content creation and storytelling
Website creation and management
Marketing and social media strategy
Customer experience and community building
Analytics and business performance tracking