Frenchlo
A French community collaboration with a comedic, authentic tone.
Cultural Storytelling
Francophonie Month Cultural Exchange Series
For the Month of Francophonie in NYC, I created a short-form video series highlighting cultural and linguistic exchanges within the francophone community.
The series made the French language feel accessible, funny, and rooted in real conversations between francophones living in New York.
I created short cultural exchange videos with members of different francophone communities in NYC, focusing on accents, expressions, identity, and the small differences that make each community unique.
What started as a one-month content series quickly became a format I decided to turn into a recurring project.
Performance
Short-form content with real community response.
30K
Views generated by the Francophonie Month series.
800+
Interactions from community-focused videos.
6%
Engagement rate reached by top-performing content.
The Concept
Humor, language, identity, and belonging.
The format used short interviews and natural conversations to explore how francophone communities experience language and culture in New York City.
- Short-form interview format designed for Instagram Reels and social platforms.
- Francophone community storytelling across different cultural backgrounds.
- Authentic conversations about accents, expressions, identity, and belonging.
- A repeatable format that opened the door to future collaborations.
Collaborations
Francophone voices across NYC.
Lavau Wine Bar
A Swiss community exchange in a lifestyle and hospitality setting.
Max Jean-Louis
A Haitian community conversation on identity, language, and francophone roots.
Kiara
A French community conversation about accents and everyday cultural differences.
Community Impact
The series strengthened connections between Quebec and other francophone communities.
Recurring Format
The project became a repeatable content format for future cultural storytelling.
My Role
I shaped the series from concept to publishing.
Content strategy
Interview direction
Creator partnerships
Video production
Community engagement
Performance tracking